Right or wrong ? Correct when wrong
The report has been shot in San Fransisco R/W
Gary hates the graffiti plastered on the walls of his workshop ( =atelier) R/W
Fortunately, graffiti appear only on the walls. R/W
The town inhabitants are very positive regarding (= concerning) graffity. R/W
That is the reason why a museum has set up (= mettre en place) an exhibition to promote this art which appeared 30 years ago. R/W
It exhibits the works of the 15 most famous street artists like Retna and Banksi. R/W
The aim of this exhibition is that talented artists can make a living of their art. R/W
The efffect produced by this exhibition is a multiplication of graffiti around the country. R/W
The visitors of the exhibition are mostly graffiti artists. R/W
Laura used to think graffiti were vandalism and wished these vandals could not express themselves. R/W
Gary thinks that the people who like graffiti should have them at home . R/W
Very very few people believe that street art should be exhited in museums . R/W
Read the whole text using the tips given above and answer the following questions
Brandalism is a portmanteau word – a word that combines the sound and meaning of two words. Can you guess the two words being combined here?
What do you think they target?
In your own words, give a definition of “brandalism”.
‘Brandalism’ street art takes aim at advertising
Drawing inspiration from the long history of protest art, a group of guerrilla street artists have set about reclaiming urban space from advertisers and the big brands they represent. They call it “Brandalism.”In five cities across the UK, artists have been busy reclaiming public space one billboard at a time.By re-appropriating just 37 of the 100,000 billboards in the UK, the Brandalism project has caused quite a stir. The Outdoor Media Centre which represents outdoor advertisers has vowed to quash the project as quickly as possible. But Brandalism activists have other ideas. Simon Templeton and Joe Elan head the group behind the Brandalism project – one of the largest reclamations of outdoor advertising space in UK history. They’re using art as a form of self defence to “challenge the dominance and authority, and also the legitimacy of the advertising industry,” Elan explained at the TEDx “Crossing Borders” conference in Berlin last week.“It’s our public space as well. You have a choice when you read a magazine, turn on the television, or turn on the radio. On the internet you can block it out if you want. Whereas in the public realm there’s no choice to opt out,” Joe Elan said
Brandalism isn’t about targeting any one brand in particular: it’s about a critical assessment of the advertising industry as a whole. That includes “the environmental repercussions from this unchecked kind of consumerist frenzy that is encouraged,” Elan said.The 26 international artists involved in the Brandalism project tackle a range of issues from debt and propaganda, to climate change, consumer and cultural values.UK artist Hannah Adamaszek’s work addresses the issue of body image in relation to the widespread use of underweight models in advertising. Her work depicts an emaciated woman surrounded by splashes of pink and red impressions of beauty. Adamaszek chose to take part in the Brandalism project because she was inspired by its aim to address the destructive role of the advertising industry on society. Like Elan and Templeton, she hopes that Brandalism can help initiate discussion and social change around a range of issues.
Cinnamon Nippard , Deutsche Welle, 2012
Right or wrong ?
Before doing the exercise, look for the meaning of the following underlined words in wordreference :
1) All artists agree with all the development of advertising boards / billboards in British cities. R/W
2) Brandalism is to reclaim a billboard to cover an advert for a brand with an art piece. R/W
3) It was a large scale operation.
4) This operation was conducted with the assent of outdoor advertisers union.
5) The brandalim project was set up to oppose the advertising industry.
6) Its founders want the public to have the choice not to see advertisements.
7) Brandalism targets perfume advertisements.
8) These artists attack brands to take their place in the billboards.
9) They also address serious issues like climate change.
10) Hannah Adamaszek is part of this anti-advertising movement to protest about the fake body image spread by advertisers.